HUNTER+KLONK+TECRO+BRAND DISPOSITION

And we're honored at the opportunity to commemorate the TRA by igniting rich conversations around the common values shared by Taiwan and the United States.

 

Things to know about us:

• he's Hunter, she's Klonk

• we're creative marketers who specialize in building Brand Action Platforms

• we've been working together since before youtube

• we're based in Chicago but have worked around the world for big agencies on big bands

• we're humble

• we're ready to roll up our sleeves and spark solutions for your team

 

Scroll down to see our answers to a few questions you might have for us.  For a deeper dive on our backgrounds and capabilities check this out.

COPYLINE: Use cloth diapers. Or we'll be cleaning up a bigger mess than they'll ever make.

HUNTER:  Last year I Ied the pitch that won the Cracker Barrel retail account for my agency client by assembling a swat team made entirely of freelancers, me included. In November we won a Brand Platform assignment for a $7 billion healthcare client. On the agency side I had great leadership stints at DDB, Y&R and Trisect/Match MG. But I'm ready for MORE ONE-TO-ONE RELATIONSHIPS VS 100-TO-ONE. Clients want that, too. They want talent that's on-tap, curated,  accessible, embedded.

 

KLONK: I've been freelancing since 2010 for agencies including McGarry Bowen, Leo Burnett, Energy BBDO, The Escape Pod, Havas, and FCB.  Prior to that I was a creative director at DDB Chicago and BBDO. Freelancing is great because YOU GET TO SPEED DATE with so many fantastic teams, clients, brands. You rub off on them, they rub off on you, everyone wins.

KLONK: My superpower is making people feel comfortable enough to SPILL THEIR TRUTH. I get them to tell me the stuff nobody knows about.

Yes, I'm an experienced CD/AD and agency designer. But it's my work as an on-the-street photographer, director, videographer and content creator that gives me the most inspiration. Sometimes the most powerful thing a person can do is let down their guard.

HUNTER: Let's get the buzzwords out of the way. Multi-channel. Experiential. Behavior-based. Data-driven. Every act of marketing ought to be a human gesture that leverages some or all of these.

I've focused my career on this. But without soul, none of it matters. Picture a BLOODHOUND SNIFFING for the soul hiding in every brief — insights in the culture, category, client and consumer. That would be me...including the drooling part.

fur hearts arrow2 arrow1 wing shoe zero_sketch1 GRAFFITI1

Ansel Adams

stories

HUNTER+KLONKthen HUNTER+KLONK bw

REQUEST FOR

INSPIRED THINKING

Thanks for inviting us to talk about your business.

We can't wait to collaborae with you.

H

K

+

WE'RE HUNTER+KLONK

Q1

What areas of expertise do each of you bring to the team?

Q2

How long have you been doing this? And where were you before?

WE TEAM UP DIRECTLY WITH CLIENTS OR WITH AGENCIES.

EITHER WAY, WE'RE VERY GOOD EMBED.

 

THESE ARE OUR SUPERPOWERS.

My superpower is being dispassionate. I take my own agenda out of it and become an advocate for the consumer. Not for the  

 

My passion is being dispassionate about my own agenda and worrying most abo

 

Collective agreement is not collaboration.

 

 

 

Q3

How did you come to work together?

One of our first collaborations was this project for The Earthday Coalition.

We both love the earth and working on good causes. We realized then and there we were a good fit.

WHEN WE FIRST MET, A CONDOM WAS INVOLVED.

condomposter

The work became part of the Library of Congress permanent poster collection and

was featured in Communication Arts Exhibit and LA AD Club Annual.

Q4

Do you have any regrets about breaking out of the old agency model and dealing with clients direct?

We never come in with all the answers. But we will have lots of questions.

It's not about being 'right'. It's about having the right kind of curiosity.

 

Clients are demanding innovation in marketing. They're shaking everything up. We're all for it.

Q5

Tell us about a brand refresh or new positioning you have worked on or helped support.

KLONK: P&G ALWAYS #LikeAGirl

 

Hands down a game-changer. I was fortunate to work on the evolution of the viral #LikeAGirl campaign,

which showcased the reaction girls were having to it. We created a content piece from footage

girls had posted showing how they, run, jump, bike, win...#LikeAGirl.  

 

 

KLONK:

I also helped in the client/agency "war room" during the Superbowl to create immediate, real-time social media posts in response to notable attention the video was getting from Michelle Obama, Oprah, and thousands of girls and their allies. After the Superbowl success, we created print in USAToday, a Snapchat video, Facebook and Twitter posts to continue the momentum.

 

 

Always LikeAGirl win USA Today ad always1 always2

HUNTER: FAMOUS FOOTWEAR Victory Is Yours

 

It's a small thing:  finding a pair of shoes your teen will actually want to wear.

But to moms everywhere it feels like a pretty big deal. I helped win the Famous Footwear pitch with a relaunch idea that glorified little shoe victories with disproportionate celebrations.

HUNTER:

We were called on to influence the brand look and feel at every touchpoint from instore, website, PR,

product photography, digital marketing, TV and print. And we changed the way the brand went to market, helping them show up any place little victories deserved a big celebration. Better yet, we gave them their

best back-to-school sales to date.

FF1 FF2

HUNTER:

We partnered with the brand's direct-to-consumer team to develop a frictionless shopping experience that recommended Shoe Victories for the family and tied into the brand's Rewards Program — all while helping inventory management. Score!

FF3 FF4 FF5

Q6

What makes your team different?

WE'RE EXPERTS AT SAYING "I DON'T KNOW"

We never come in with all the answers. But we will have lots of questions.

It's not about being 'right'. It's about having the right kind of curiosity.

 

question2 question2 question2

Q7

Tell us something we can’t read about you online.

KLONK:

I’ve been writing and illustrating a children’s book

for the last 200 years.

 

HUNTER:  

I love taxidermy but not at all in a creepy way.

Q8

Share an idea you’ve come up with that got people talking.

TELLING BABIES WHERE TO GO.

An ordinary print ad was turned into an interactive brand experience for Earth General's all-cloth diapers.

With a call to action printed directly on the cloth, the product was literally used to sell itself. And a fun form of trial was created.

Featured in Communication Arts Design Annual and honored in the NY AD Club and Graphis Annuals.

 

diaper poster EG go here

Q9

Tell us about a time you were passionate about an idea, but in hindsight it was the wrong idea.

WE STILL HOLD A TORCH FOR THIS ONE.

McDonald's Fry Torch for the Olympics — an idea that would have worked great except for the fact

you can't legally depict the Olympic torch in any unofficial way. No amount of cajoling was going to change that.

 

McDonald's Olympic Fry Torch

Q10

Where do you find your inspiration?

 

RIGHT AT THE END OF OUR NOSES.

The most authentic inspiration is in the real world.

In the search for the #BestDogEver for Merrick, real pet parents were stopped on the streets of Chicago and captured on the spot. It really helps when your Creative Director (Klonk) is also your photographer.

Q11

What’s your walk-on music and why?

 

KLONK:

HUNTER:

Why? Hard work you're proud of is everything.

 

Why? Friendship is the one true currency.

Q12

Who are some clients you’ve freelanced with individually or as a team?

 

 

ON-DEMAND TALENT IS THE FUTURE

Merrick #BestDogEver social postings

CLIENT LOGOS WILL GO HERE

Q13

Name 3 qualities you seek out in clients.

two three

OUR FAVORITE CLIENTS  ALWAYS...

one

...focus the brief

on their audience,

not themselves

...bring valid KPIs and consumer barriers to the table  — and don’t expect marketing to solve poor consumer learning or segmentation

...are not afraid to fail a little because they know it helps them succeed a lot in the long run

Q14

Talk about a disruptor in any category that you find interesting and effective.

How's this for a switch: clients are the ones pushing agencies to innovate.

I've seen first hand their demand for new forms of insight development, collaboration, optimization and accountability. Clients are dragging agencies kicking and screaming into an unprecedented era of transparency where every non-working dollar and quarter hour of utilization must be tied to excellence and ROI.

It's an equal access, co-creation process. It's changing the face of creativity. It's about time.

 

"IN THE MARKETING CATEGORY, CLIENTS ARE

THE  DISRUPTORS"

HUNTER:

A ton has been written about Always #LikeAGirl.

I won't repeat it here.

Suffice it to say: all who shouted that brands only reflect culture vs. influence it

had to sit their butts back down after P&G launched this empowering movement for girls.

"TURNING A PUT-DOWN INTO THE HIGHEST COMPLIMENT "

KLONK:

Q15

Tell us why this assignment for appeals to you.

WE LOVE IT BECAUSE, TO US,

RELATIONSHIPS ARE EVERYTHING

The many stories of Taiwan deserve to be more than merely told — they deserve to be heard.

And, passionately shared. Like every great brand story, yours is about relationships.

We believe the strongest relationships are powered by mutual delight in the the smallest of commonalities.

We love creating engagements that bring human truths to life with resonance and impact.

just sayin

AGENCY LOGOS WILL GO HERE

FL agency logos FL company logos Michele Obama LAG tweet 2 LAG SB Mahalah twitter 2_2_15
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