HUNTER+KLONK+TECRO+BRAND DISPOSITION

And we can't wait to solve all America's healthcare problems collaborate with you.

 

Things to know about us:

• he's Hunter

• she's Klonk

• we've been working together since before youtube

• we're based in Chicago but have worked around the world for big agencies on big bands

• we're humble

• probably because we're originally from Cleveland

• we're totally psyched to roll up our sleeves and make awesome stuff with your team

 

Scroll on down for answers to your questions.  For a deeper dive on our backgrounds and capabilities, check this out.

 

 

COPYLINE: Use cloth diapers. Or we'll be cleaning up a bigger mess than they'll ever make.

HUNTER:  Last fall I Ied the pitch that won the Cracker Barrel retail account for my agency client by assembling a swat team made entirely of freelancers, me included. Super-fun start to my freelance career! Prior, I had great leadership stints at DDB, Y&R and Trisect/Match MG. But I'm ready for MORE ONE-TO-ONE RELATIONSHIPS VS 100-TO-ONE. Clients want that, too. They want talent that's on-tap, curated,  accessible, embedded.

 

KLONK: I've been freelancing since 2010 for agencies including McGarry Bowen, Leo Burnett, Energy BBDO, The Escape Pod, Havas, and FCB.  Prior to that I was a creative director at DDB Chicago and BBDO. Freelancing is great because YOU GET TO SPEED DATE with so many fantastic teams, clients, brands. You rub off on them, they rub off on you, everyone wins.

KLONK: My superpower is making people feel comfortable enough to SPILL THEIR TRUTH. I get them to tell me the stuff nobody knows about.

Yes, I'm an experienced CD/AD and agency designer. But it's my work as an on-the-street photographer, director, videographer and content creator that gives me the most inspiration. Sometimes the most powerful thing a person can do is let down their guard.

HUNTER: Let's get the buzzwords out of the way. Multi-channel. Experiential. Behavior-based. Data-driven. Every act of marketing ought to be a human gesture that leverages some or all of these.

I've focused my career on this. But without soul, none of it matters. Picture a BLOODHOUND SNIFFING for the soul hiding in every brief — insights in the culture, category, client and consumer. That would be me...including the drooling part.

fur clock hearts arrow2 arrow1 wing shoe zero_sketch1 GRAFFITI1

Ansel Adams

stories

HUNTER+KLONKthen HUNTER+KLONK bw

REQUEST FOR

INSPIRED THINKING

Thanks for inviting us to talk about your business.

We can't wait to work with you.

blue_cross_blue_shield_mass_logo ag_small

H

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HI THERE,

WE'RE HUNTER+KLONK

Q1

What areas of expertise do each of you bring to the team?

Q2

How long have you been freelancing? And where were you before then?

WE LOVE FREELANCING.

THOUGH WE PREFER "PAYLANCING".

THESE ARE OUR SUPERPOWERS.

My superpower is being dispassionate. I take my own agenda out of it and become an advocate for the consumer. Not for the  

 

My passion is being dispassionate about my own agenda and worrying most abo

 

Collective agreement is not collaboration.

 

 

 

Q3

How did you come to freelance and work together?

One of our first collaborations was this project for The Earthday Coalition.

We both love the earth and working on good causes. We realized then and there we were a good fit.

WHEN WE FIRST MET, A CONDOM WAS INVOLVED.

condomposter

The work became part of the Library of Congress permanent poster collection and

was featured in Communication Arts Exhibit and LA AD Club Annual.

Q4

Please list any insurance or healthcare companies you’re working with or have worked with in the last six months.

We never come in with all the answers. But we will have lots of questions.

It's not about being 'right'. It's about having the right kind of curiosity.

 

We haven't worked with any clients in these categories in the past 6 months.

Six months from now? Here's hoping!

Q5

Tell us about a brand refresh or new positioning you have worked on or helped support.

KLONK: P&G ALWAYS #LikeAGirl

 

Hands down a game-changer. I was fortunate to work on the evolution of the viral #LikeAGirl campaign,

which showcased the reaction girls were having to it. We created a content piece from footage

girls had posted showing how they, run, jump, bike, win...#LikeAGirl.  

 

 

KLONK:

I also helped in the client/agency "war room" during the Superbowl to create immediate, real-time social media posts in response to notable attention the video was getting from Michelle Obama, Oprah, and thousands of girls and their allies. After the Superbowl success, we created print in USAToday, a Snapchat video, Facebook and Twitter posts to continue the momentum.

 

 

Always LikeAGirl win USA Today ad always1 always2

HUNTER: FAMOUS FOOTWEAR Victory Is Yours

 

It's a small thing:  finding a pair of shoes your teen will actually want to wear.

But to moms everywhere it feels like a pretty big deal. I helped win the Famous Footwear pitch with a relaunch idea that glorified little shoe victories with disproportionate celebrations.

HUNTER:

We were called on to influence the brand look and feel at every touchpoint from instore, website, PR,

product photography, digital marketing, TV and print. And we changed the way the brand went to market, helping them show up any place little victories deserved a big celebration. Better yet, we gave them their

best back-to-school sales to date.

FF1 FF2

HUNTER:

We partnered with the brand's direct-to-consumer team to develop a frictionless shopping experience that recommended Shoe Victories for the family and tied into the brand's Rewards Program — all while helping inventory management. Score!

FF3 FF4 FF5

Q6

What makes your team different?

WE'RE EXPERTS AT SAYING "I DON'T KNOW"

We never come in with all the answers. But we will have lots of questions.

It's not about being 'right'. It's about having the right kind of curiosity.

 

question2 question2 question2

Q7

Tell us something we can’t read about you online.

KLONK:

I’ve been writing and illustrating a children’s book

for the last 200 years.

 

HUNTER:  

I love taxidermy but not at all in a creepy way.

Q8

Share an idea you’ve come up with that has never been done before – individually or as a team.

TELLING BABIES WHERE TO GO.

An ordinary print ad was turned into an interactive brand experience for Earth General's all-cloth diapers.

With a call to action printed directly on the cloth, the product was literally used to sell itself. And a fun form of trial was created.

Featured in Communication Arts Design Annual and honored in the NY AD Club and Graphis Annuals.

 

diaper poster EG go here

Q9

Tell us about a time you were passionate about an idea, but in hindsight it was the wrong idea.

WE STILL HOLD A TORCH FOR THIS ONE.

McDonald's Fry Torch for the Olympics — an idea that would have worked great except for the fact

you can't legally depict the Olympic torch in any unofficial way. No amount of cajoling was going to change that.

 

McDonald's Olympic Fry Torch

Q10

Where do you find your inspiration?

 

RIGHT AT THE END OF OUR NOSES.

The most authentic inspiration is in the real world.

In the search for the #BestDogEver for Merrick, real pet parents were stopped on the streets of Chicago and captured on the spot. It really helps when your Creative Director (Klonk) is also your photographer.

Q11

What’s your walk-on music and why?

 

KLONK:

HUNTER:

Why? Hard work you're proud of is everything.

 

Why? Friendship is the one true currency.

Q12

Who are some clients you’ve freelanced with individually or as a team?

 

 

ON-DEMAND TALENT IS THE FUTURE

Merrick #BestDogEver social postings

CLIENT LOGOS WILL GO HERE

Q13

Name 3 qualities you seek out in clients.

two three

OUR FAVORITE CLIENT CRUSHES  ALWAYS...

one

...focus the brief

on customers, not themselves

...bring valid KPIs and consumer barriers to the table  — and don’t expect marketing to solve poor consumer learning or segmentation

...keep their phones face -down during presentations — they see us as partners, not vendors

Q14

Talk about a disruptor in any category that you find interesting and effective.

How's this for a switch: clients are the ones pushing agencies to innovate.

I've seen first hand their demand for new forms of insight development, collaboration, optimization and accountability. Clients are dragging agencies kicking and screaming into an unprecedented era of transparency where every non-working dollar and quarter hour of utilization must be tied to excellence and ROI.

It's an equal access, co-creation process. It's changing the face of creativity. It's about time.

 

"IN THE MARKETING CATEGORY, CLIENTS ARE

THE  DISRUPTORS"

HUNTER:

A ton has been written about Always #LikeAGirl.

I won't repeat it here.

Suffice it to say: all who shouted that brands only reflect culture vs. influence it

had to sit their butts back down after P&G launched this empowering movement for girls.

"TURNING A PUT-DOWN INTO THE HIGHEST COMPLIMENT "

KLONK:

Q15

Tell us why this assignment for BCBSMA appeals to you.

WE LOVE IT BECAUSE, LIKE ANYTHING HUMAN,

IT'S COMPLICATED.

The category, the experience, the product. They’re all incredibly complex.

And yet also incredibly emotional for BCBSMA members. We love creating experiences that bring clarity, engagement and emotional resonance to people’s lives.

Q16

Share your thoughts about healthcare today. If you could fix one thing about it, what would that be?

KLONK:

HUNTER:

Give doctors and nurse practitioners the time and space they need  to spend more time with patients.

Put the cost for each procedure and service right up front. Healthcare is maybe the only category where people hire a service without being told the price in advance.

dollasign just sayin dollasign dollasign

AGENCY LOGOS WILL GO HERE

FL agency logos FL company logos Michele Obama LAG tweet 2 LAG SB Mahalah twitter 2_2_15
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