HUNTER+KLONK+TECRO+BRAND DISPOSITION

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Last fall I Ied the pitch that won the Cracker Barrel retail account for my agency client by assembling a swat team made entirely of freelancers, me included. Super-fun start to my freelance career! Prior, I had great leadership stints at DDB, Y&R and Trisect/Match MG. But I'm ready for more one-to-one relationships vs 100-to-one. Clients want that, too. They want talent that's on-tap, curated,  accessible, embedded.

 

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GRAFFITI5

Ansel Adams

stories

HUNTER+KLONKthen KLONKbio

WELCOME TO

OUR BACKSTORY

Here's a bit more on our client

experience, creative work, and the way we think.

HI THERE,

WE'RE HUNTER+KLONK

YEP, THERE'S A "WE" IN "TEAM".

WE COME WITH EXPERIENCE.

AND WE KNOW WHEN NOT TO USE IT.

We promote positive energy. Infectious spirit. Collaborative atmosphere.

 

But make no mistake we’re in it to win it on behalf of our client and agency partners.

 

Here are some brands we were instrumental in pitching and winning —

as principal presenters, with principal work, or both:

RULE 1: BE KIND.

RULE 2: MAKE WORK THAT KILLS.

We never come in with all the answers. But we will have lots of questions.

It's not about being 'right'. It's about having the right kind of curiosity.

 

CLEVELAND SCHOLARSHIP FUND

 

PSAs and in-school posters were created to grab the attention of high school minority students to encourage them to apply for college scholarships with the help of The Cleveland Scholarship Programs.  

Viewers believed they were seeing an ad for HIV/AIDS prevention and were shocked and surprised

to realize getting a college education could easily be possible.

KIMBERLY-CLARK SCOTT BRAND | "#KickTheCardboard"

 

When Scott launched a toiletpaper without the cardboard tube, they were surprised to learn that

the environmental benefit wasn't motivating to people In response we  reframed cardboard tubes as 'useless trash'

that was lurking in every toiletpaper roll across America.

Our tongue-in-cheek public service campaign was designed to drive a drumbeat of lighthearted 'outrage' in social media and position Scott Tube-Free as the antidote to the crisis.

HUNTER:

We started by creating a meme-based fact campaign about the villainous cardboard menace.

These were shared via organic blog posts among key influencers.

KLONK:

HUNTER:

Why? Hard work you're proud of is everything.

 

Why? Friendship is the one true currency.

HUNTER: Let's get the buzzwords out of the way. Multi-channel. Experiential. Behavior-based. Data-driven. Every act of marketing ought to be a human gesture that leverages some or all of these.

I've focused my career on this. But without soul, none of it matters. Picture a bloodhound sniffing for the soul hiding in every brief — insights in the culture, cateogry, client and consumer. That would be me...including the drooling part.

And we can't wait to solve America's healthcare problems collaborate with you.

 

Things to know about us:

• he's Hunter

• she's Klonk

• we've been working together since before youtube

• we're based in Chicago but have worked around the world for big agencies on big bands

• we're humble

• probably because we're originally from Cleveland

• we're totally psyched to roll up our sleeves and make awesome stuff with your team

 

Scroll on down for answers to your questions.  For a deeper dive on our backgrounds and capabilities, check this out.

 

 

KLONK: My superpower is making people feel comfortable enough to spill their truth. I get them to tell me the stuff nobody knows about.

Yes, I'm an experienced CD/AD and agency designer. But it's my work as an on-the-street photographer, director, videographer and content creator that gives me the most inspiration. Sometimes the most powerful thing a person can do is let down their guard.

KLONK: I've been freelancing since 2010 for agencies including McGarry Bowen, Leo Burnett, Energy BBDO, The Escape Pod, Havas, and FCB.  Prior to that I was a creative director at DDB Chicago and BBDO. Freelancing is great because you get to speed-date with so many fantastic teams, clients, brands. You rub off on them, they rub off on you, everyone wins.

HUNTER

HUNTERbio

THISISKLONK  | THISISHUNTER

OUR SKILLZ

Assumptions were made to be thrown out the window.

We’re seasoned, yet really good at forgetting everything we know to make new synapses.

AGENCY EXPERIENCE

HUNTER

 

VP CD @ DDB Chicago — emphasis on brand building,

creative strategy, production, new business

 

SVP GCD @ Y&R Chicago — emphasis on integrated creative program development, creative strategy, new business

 

ECD  @ TRISECT Chicago — emphasis on content, experiential, shopper, multi-channel platform, speed to market

 

ECD / Integrated Creative Lead @ MATCH MG — all of the above + data partner & experience-based media integration

 

KLONK

 

CD/AD @ DDB Chicago — emphasis on strategic ideation, design stewardship, food and fashion production,

new business

 

CD/AD @ BBDO Chicago — emphasis on design, content development and production, multi-channel ideation

 

CREDSTYLE FILMS — content creation, videography,

dp work, directing

 

FREELANCE CREATIVE @ Havas, McGarry Bowen, Leo Burnett, FCB, The Escape Pod, DDB

agency logos deb klonk agency logos chris hunter
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HOW WE COLLABORATE

Our work style is simple: we try to be the kind of people we would want to work with.

 

Whether it's other creative teams, client in-house, or consumer learning cohorts,

we love inspiring — and being inspired by — other team members.

 

And we have plenty of experience cultivating trust while leading integrated programs

with a full range of client marketing partners including:

OUR WORK ETHIC

WE LIVE AND BREATHE CO-CREATION

OUR WORK

We're not here to 'own' an idea. We help people own their experiences.  

We always try to find the heart of what matters and help brands act accordingly.

FOR DDB CHICAGO

ENERGIZER

MORGAN STANLEY | VAN KAMPEN FUNDS

JONES LANG LASALLE

JCPENNEY (PITCH TO RETAIN)

 

FOR DDB NEW YORK | LONDON

PURINA GLOBAL

 

FOR Y&R CHICAGO

SEARS (WHOLESTORE + BRAND)

KENMORE

EINSTEIN BROS BAGELS

HAMPTON INN

BMO HARRIS BANK

FAMOUS FOOTWEAR

BUTTERBALL

DANZE

 

FOR RKY&R LONDON

BACARDI GLOBAL

 

FOR TRISECT |MATCH MG CHICAGO

CHAMBERLAIN

 

FOR SPONGE

CRACKER BARREL RETAIL

KAISER PERMANENTE SCHOOL of MEDICINE

 

FOR ALLEN & GERRITSEN

BLUE CROSS BLUE SHIELD of MASSACHUSETTS

KLONK

FOR DDB CHICAGO

ENERGIZER

McDONALD'S

LENSCRAFTERS

 

FOR DDB LONDON | AMSTERDAM

UNILEVER (GLOBAL ICE CREAM BRANDS)

CARTE D'OR

 

FOR DDB BERLIN

REEBOK

 

FOR McGARRY BOWEN

TOBLERONE

KRAFT MIO

 

FOR FCB

RENEW LIFE PROBIOTICS

 

FOR TPN

JOCKEY

 

FOR ALLEN & GERRITSEN

BLUE CROSS BLUE SHIELD of MASSACHUSETTS

 

 

The poster won Best Of Show at the Addy Awards and created disruption and talk value for the client.

ANYONE2

MARK DOLLIVER | ADWEEK

 

“...it must be a pleasant surprise when an ad that looks like yet another gloom-bomb turns out to be saying something good can happen i.e. , ‘You can get a college education. We can help.’ It sounds coolly knowing — which will give 17-year-olds a sense the people behind this program might be worth it."

KLONK:

 

We also created newspaper ads featuring real students that ran in the headquarter cities of Nike, Reebok and

Starbucks to encourage these influencer brands to get involved with the Cleveland Scholarship Prorgams,

and offer non-sports related college scholarhsips.

 

CSP received letters and calls from students as far away as Oregon asking if they could apply for scholarships.

The work was featured in Lurzer's Archive Magazine and won an Athena newspaper campaign award.

CSP Nike Reebok newspaper ads

AMERICAN COLLEGE OF SURGEONS

 

The American College of Surgeons needed a way to increase their fund-raising efforts and thank those already contributing. We created greeting cards that shared the inspirational stories and mentorship accomplishments

of their most influential member-surgeons to attract new donations.

ACS doctor card cover 1 ACS doctor card inside 2

JCPENNEY | WHERE'S YOUR MOTHER?

 

JCPenney sorely needed a retail brand refresh and a new way to promote their many sales events.

The "Where's your mother?" promotion experience  not only broke sales records,

it gave JCP a share-worthy narrative that families could relate to.

 

WINNER: Effie for creative effectiveness.

 

 

HAGGAR | MAN MADE

 

Looking good doesn't mean looking soft.

We showed how Haggar's reputation for unbustable buttons and high performance seams could translate into a story that looks mighty good, even to guys who wouldn't think of cracking open a GQ.

HAGGAR1 HAGGAR2 HAGGAR3 HAGGAR4

HAGGAR "KEEP YOUR SHIRT ON" SOCIAL CONTENT

We showed how Haggar's performance story could come to life with games that used real Haggar clothing for target practice.  Another test was our Manpoline, a live stream of fitness models testing out a trampoline made from Haggar performance fabric.

HAGGAR content HAGGAR site1 HAGGAR6

MERRICK | K-9s FOR WARRIORS

 

K9s for Warriors rescues shelter dogs and trains them to be service animals for veterans living with Post Traumatic Stress Disorder. The vets get to live their lives again, and the dogs get a reprieve and a home and lots of love. Merrick Petcare has been a partner to this very worthy cause for some time now.

 

Deb Klonk had the privilege of conducting and directing interviews with several veterans whose lives

have literally been saved by getting a service dog.

UNILEVER | GLOBAL ICE CREAM BRANDS

 

Unilever wanted a new global agency to market multiple Ice cream brands. Klonk worked with DDB's Amsterdam, London and NY offices to create a pitch that won the business across the network. The work here for Carte D'Or was created and photodirected by Deb, working directly with the client in Milan.

It was featured in various media across more than 20 markets, and in numerous languages.

VINNY WARREN, FOUNDER and CCO | THE ESCAPE POD

 

“Thanks to Debbie Klonk for her expert interviewing and directing skills.

We couldn’t have done this without you."

MIRIAM MOSTARDA, BRAND DEVELOPMENT MANAGER | UNILEVER ITALY HOLDINGS S.R.L.

 

“As always beautiful work!  When you touch food it always looks magnificent.”

Unilever Global Carte D'Or ad campaign

KRAFT | CRYSTAL LITE PURE

 

Kraft Crystal Light Pure wanted to attract a younger female audience. We created print and in-store kiosks using whimsical illustrations from a French female Illustrator to depict a woman's body made up of mostly water juggling images of real fruit. A refreshing look that got refreshing results.

Kraft Crystal Light Pure ads

THE WRITING ON THE WALL

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"Thank you Deb, it's great that you could have such an impact on our business in Europe."

PETER TER-KULVE

UNILEVER EUROPE

"Chris Hunter can rally any team, dig into any assignment, and always deliver inspiring results. He is also, without a doubt, one of the best creative presenters I have ever had the chance to work with."

MATTHEW WITT

DIGITAL TRANSFORMATION and MARKETING LEAD

DELOITTE

"Some of her ads and campaigns generated surges in our sales volume far beyond what we expected. If you don't seriously consider working with Ms. Klonk, you may be missing out on an incredible opportunity.”

STEFAN DOERING

EARTH GENERAL STORES

"I knew I could always count on Deb Klonk to create work that would disrupt and push the boundaries of convention to help us get the most attention with our limited to nonexistent budget."

SHANE HOLLETT

EXECUTIVE DIRECTOR, AMERCAN COLLEGE of SURGEONS

(former MARKETING DIRECTOR, CLEVELAND SCHOLARSHIP PROGRAMS)

KARY McILWAIN

CHIEF MARKETING OFFICER

LURIE CHILDREN'S HOSPITAL of CHICAGO

(former PRESIDENT, Y&R CHICAGO)

"Chris Hunter is that rare breed of passionate Creative Director, sound strategist, big idea thinker, fantastic presenter and team collaborator. He immerses himself in a client business problem and then finds a true brand solution. Chris has always thought way beyond traditional media and was a digital thinker way before the rest of us! He understands what makes ideas contagious AND what makes them about a brand."

"He's entirely passionate, prolific and professional — always. Chris thinks about brands holistically and brings solutions at every turn. He is a true partner."

JULIET MOFFAT

SVP ACCOUNT SERVICE and BUSINESS DEVELOPMENT, Y&R CHICAGO

Agency Partners

 

WE HAD A BLAST HELPING THESE CLIENTS.

 

WE HOPE WE CAN JOIN YOU IN HELPING TECRO

ON THIS INSPIRING PROJECT.

all brand client logos B&W  combined

COPYLINE: You can get a college education. We can help.

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HUNTER:

Next we built anticipation for a coordinated content launch across paid, social, digital and owned channels.

ScottTubless_0010_Have Tubes Tube_Less_MEME_0006_kick_cardboardy EXPERIENCE MAP

HUNTER:

The full experience program included phased use of organic, influencer, retail on-site and brand-sponsored content primarily across social & digital, including Amazon reviews.